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Privacy Policy

EFFECTIVE DATE:   October 7, 2024

This Privacy Policy is effective as of the date shown above and was most recently revised on October 23, 2023.

Table of Contents

A. Scope of Policy
B. Information We Collect and Receive
C. How We Use Data
D. How We Share and Disclose Information
E. Your Choices and Rights
F. Cookies and Similar Technology
G. Text Messaging Service
H. Security of Data
I. Categories of Third Parties; Third-Party Sites and Sections
J. Children and Parents
K. Storing Data and Data Transfers
L. Changes to Our Policy
M. Contact Us

A. Scope of Policy

This Privacy Policy (“Policy”) explains how the Pacers Family processes personal data about you in connection with our interactions with you and through our products, services, games, events and programs – including our websites, apps and digital platforms (each a “Service,” and collectively, the “Services”). The Policy describes the type of personal data we obtain, how we may use the data, to whom we may disclose it, the choices available regarding our use of the data, and other information about our privacy practices.

This Policy applies solely to information collected by or on behalf of the Pacers Family through the Services.

The Pacers Family includes Pacers Basketball, LLC d/b/a Indiana Pacers and Pacers Sports & Entertainment, Fever Basketball, LLC d/b/a Indiana Fever, Pacers Basketball Development, LLC d/b/a Indiana Mad Ants, Pacers ESports, LLC d/b/a Pacers Gaming, Fieldhouse Management, LLC d/b/a Bankers Life Fieldhouse, and Pacers Foundation, Inc., and 2021 All-Star, Inc. d/b/a NBA All-Star 2024 (collectively the “Pacers Family,” “we,” “us,” “our” and “ours”).

This Policy does not apply to products, services, events and programs, including websites, apps and digital platforms, operated by the NBA Family, including but not limited to NBA.com, Pacers.com, FeverBasketball.com, PacersGaming.nba.com, and fortwayne.gleague.nba.com, which are each governed by the the NBA Privacy Policy. The “NBA Family” means the National Basketball Association (“NBA”), the Women’s National Basketball Association (“WNBA”), the NBA Gatorade League (“G-League”), the NBA 2K League, the Basketball Africa League, their respective teams, and each of their respective affiliates.

1. Terms

Before accessing, using, or interacting with the Services you should carefully review the terms and conditions of this Privacy Policy. Your use of Services may also be further governed by a Digital Terms of Use where provided via the Service, which are also incorporated into your agreement by this reference.

This Policy is also a part of our Wi-Fi Terms of Use Agreement, and our Digital Terms of Use. By using any of the Services, you agree to the terms of those contracts and consent to the terms of this Policy.

By accepting our Privacy Policy, Wi-Fi Terms of Use and Digital Terms of Use, you are confirming that you have read and understand those agreements and this Policy, including how and why we use your information. If you don’t want us to collect or process your personal information in the ways described in this Privacy Policy, you should not use the Services. Please note we are not responsible for the content or the privacy policies or practices of any third-party organization or service, including those of the NBA Family.

2. Privacy Notices

This Policy includes any separate privacy notices and/or notices posted on particular pages of the Services that may provide more detail regarding the personal data we collect on those pages, why we need that information, and choices you may have about the ways we use that information.

3. Other Agreements

When you sign up to use a special feature of the Services, you may be asked to expressly consent to special terms, for example, by checking a box or clicking on a button marked, “I agree.” This separate agreement will supplement or amend this Policy, but only with respect to the matters governed by such separate agreement.

B. Information We Collect and Receive

When you interact with us through the Services, we may collect data from you or from other sources.  This “data” may be information that you directly provide to us, such as personal information you provide when you visit the Services, or information that is passively or automatically collected from you, such as information collected from your browser or device.  The categories of other sources from which we collect personal data include our affiliates, partners, vendors, data brokers and public sources.

The data we collect consists of personal identifiers, commercial information, Internet/other electronic network activity information, geolocation data, professional or employment-related information, characteristics of protected classifications, and inferences drawn from this information.  More specifically, the data we collect includes:

  • Contact information, such as name, email address, government identification, postal address, phone number and other similar contact data. 
  • User credentials, such as username, password, password hints and similar security information used to create an account and authenticate users of the Services.
  • Demographic data, such as age and gender.
  • Payment data, such as credit card information and billing address.
  • Device data and online activity information, as described in the Automated Data Collection section below.
  • Location information, such as the programs and features you access, content you engage with, and the timing, frequency and duration of your interactions through the Services.
  • Commercial information, such as products or services purchased, obtained or considered, games, events, or other programs attended, or other purchasing or consuming histories or tendencies.
  • Interests and preferences, including inferences, such as information about your favorite teams and players, your home city, or your communications preferences. In addition to what you provide directly, we use past purchase behavior, events, and matchups, to infer your interests and preferences from other data we collect, such as the content and advertisements you interact with while using the Services.
  • Text Messaging Service Information. If you choose to sign up for our Messaging Service, we may collect certain contact information from you, like the phone number you use to sign up for the service and email address, messaging history, information included in the messages, and other data via cookies, as explained further below.
  • Online account information, including social media information,   which we receive from third-party online services (for example, social media platforms) when you connect your use of the Services.
  • Communications and interactions, such as information you choose to provide us in emails and other communications or interactions with us (for example, communications with representatives, customer service inquiries, product reviews and other feedback regarding our products and services) surveys you complete, registration or sign-up forms you submit, and other features of the Services.
  • Professional and education information, such as level of education obtained, job title, industry sector, and company name.
  • Other third-party data, such as data from our affiliates, partners or vendors, data brokers or public sources.

In addition, we may obtain other personal data about you in ways that we describe at the time of collection. We collect this personal data when you use our products and services or interact with us, such as through the Services. You may provide personal data to us directly, such as when you submit your information through the Services or communicate with us, and through automated means as described below. We also obtain your personal data from other sources, including our affiliates, our partners, our customers, our vendors, third-party online services, social media platforms, data brokers, and public sources. In addition, we may obtain other personal data about you in ways that we describe at the time of collection.

Automated Data Collection.When you interact with our Services or open our emails, we may obtain certain information by automated means, such as through cookies, web server logs, web beacons (including pixels and tags), technology to review how fans interact with our Services, scripts, and other technologies. These technologies help us (1) remember your information so you do not have to re-enter it; (2) track and understand how you use and interact with the Services; (3) provide you with advertising for products, services, tickets, programs, or events that might be of interest to you; (4) tailor the Services to your preferences; (5) measure the usability of the Services and the effectiveness of our communications; (6) authenticate your identity, protect against fraud, and provide our products and services; and (7) otherwise manage and enhance our products and services and help them work properly.

We may use these automated technologies through our Services to collect information about your device, browsing actions, usage patterns, and location, such as: your device IP address, location information, unique device identifiers, device type and model, device characteristics and settings, browser settings and characteristics, operating system type and version, language and country preferences, software installed on the device, usage statistics, error reports, referring emails and web addresses, and other device details. We also may obtain information about your interactions with our Services, such as the pages or portions of the Services you visit, links you click, programs or features of our Services you access or use, emails you open, content you engage with, referring or exit URLs, dates and times of usage, frequency and duration of your interactions, session information, clickstream and page-scroll data, and other information about your interactions with our Services.

Your browser may tell you how to be notified about certain types of automated technologies and how to restrict or disable them. Please note that without these technologies, you may not be able to enjoy all of the features of our Services. For mobile devices, you may be able to manage how your device and browser disclose certain device data by adjusting the privacy and security settings on your device. Please see “Cookies and Similar Technology” for more information.

We also may collect your device’s geolocation information. Your device’s operating system or web browser may provide you with a notification when our apps or websites attempt to collect your location. Please note that if you decline to allow our Services to collect your precise geolocation, you may not be able to use all the features through our Services.

C. How We Use Data

 We use the data we collect for the following purposes:

  • Operating our business. We use the data we collect to operate our business, including providing and improving the Services.  Specifically:
    • To deliver location-based products and services in compliance with territorial restrictions.
    • To create and maintain accounts, as well as process your registration with our Services.
    • To fulfill transactions that you request.
    • To diagnose and fix problems with the Services and providing other customer support services.
    • To better understand fan preferences when using our products and services.
    • To personalize the customer experience on the Pacers Family’s platforms to better understand customer preferences as well as to enhance and personalize fan experiences and enjoyment when using the Services.
    • To compile, de-identify, or aggregate personal data.
    • To allow you to participate in interactive features, when you choose to do so.
    • For analytical and research purposes to better understand our customers and how they use the Services, which allows us to continually improve and assess the Services.
    • To provide customer support and other services through our automated chat features and maintain transcripts of chat communications.
    • To build predictive models and generate inferred personal data, which allow us to tailor the Services based on the data we have about how our customers use the Services and deliver marketing materials.
  • Communicating with you. We use personal data to communicate with you, including responding to your requests or inquiries and delivering personalized news, updates, and other types of communications, providing customer support and other services through our automated chat features and maintaining transcripts of chat communications.
  • Operating Our Text Messaging Service. We use the data we collect to operate and deliver the messaging service. Specifically:
    • To enroll members in the Messaging Service.
    • To send messages through the Messaging Service.
    • To process and respond to inquiries.
    • To deliver, analyze, maintain and support the Messaging Service.
    • To enhance the features and customize and personalize your experiences on the Messaging Service.
  • Marketing and advertising. We use the data we collect for marketing or advertising purposes, on behalf of ourselves, as well as our partners and other parties.  Specifically:
    • To send you promotional messages and deliver advertisements about products, tickets, services, programs, or events that may be of interest to you. These may be offered by, or on behalf of, the Pacers Family, or by our partners and other third parties with whom we have a relationship. The promotional messages and advertisements that you see may be determined by data that we collect or receive about you, such as your demographic data, location data, usage data, interests and preferences. We refer to this as “interest-based advertising”.
    • To conduct internal and market research, identify usage trends, and determine the effectiveness of marketing and advertising campaigns.
    • To attract prospective marketing partners or to report to our existing partners on our marketing or advertising project and other endeavors.
    • To solicit our customers’ feedback in market research, surveys, studies on behalf of ourselves and our partners.
  • Security, compliance and enforcement.  We use the data we collect for security, legal, regulatory, compliance, and enforcement purposes.  Specifically:
    • To protect the safety and security of our customers and our Services.
    • To detect and prevent abuse, fraud, or other unlawful or unauthorized activities.
    • To resolve disputes.
    • To comply with legal and regulatory obligations.
    • To enforce our agreements, including our policies and Terms of Use that govern your use of the Services.

We may also use your data in any other manner as disclosed at the time of collection, or when we have otherwise obtained consent. We may also merge, co-mingle, or otherwise combine data about you, including personal data, in furtherance of the uses above.

This Privacy Policy is not intended to cover de-identified data. To the extent we process-identified data, we will maintain and use the information in de-identified form and will not attempt to re-identify the information unless permitted by applicable law.

D. How We Share and Disclose Information

There are times when the data we collect may be disclosed or shared by the Pacers Family. We disclose your data for the following purposes:

  • Providing the Services. We sometimes engage or partner with other companies to operate the Services or perform certain functions on our behalf – for example, maintaining and enhancing our customer databases, delivering messages and advertising, operating our websites and digital platforms, and providing digital payment methods. We may disclose your data as needed for them to perform these functions in a manner consistent with this Policy. For more information about who these companies are, and how they use your data, please see the “Third Party Sites and Sections” section of this Policy below.
  • With Partners and Third Parties. We may share your data with certain business partners so that they can provide you with special offers, promotional and other materials that may be of interest to you. We share personal data with partners and third parties as part of marketing and advertising on and off of the Services. We may use third parties to serve advertisements on the Services. These third parties may set their own cookies or similar web technologies to collect information about users’ online activities over time and across websites. For more information about how these third parties use your data and how you can manage these technologies, please see the “Cookies and Similar Technologies” section of this Policy below.
  • Among the Pacers Family. We may share data among the companies within the Pacers Family for purposes consistent with this Policy.
  • Among the NBA Family. We may share data collected through the Services with our NBA Family for purposes consistent with this Policy, including to provide and improve our products and services, to build predictive models to better understand fans, and to send promotional messages and advertisements
  • As part of a change in business structure. In the event of a sale, merger, acquisition, reorganization or similar event, or in contemplation of such an event (e.g., due diligence), your data may be among the assets transferred or otherwise shared.
  • When necessary under certain circumstances. We may disclose your personal data when we believe that disclosure is necessary to:
    • Comply with applicable law or respond to valid legal process.
    • Protect the safety and security of our customers or our Services.
    • Prevent fraud, abuse or other unlawful or unauthorized activities.
    • Protect the rights or property of us or third parties, including enforcing the terms of our agreements.
  • Compliance with laws and protection of our rights and the rights of others. We may disclose your personal data when we, in good faith, believe disclosure is appropriate to comply with the law, a court order, or a subpoena. We may also disclose your personal data to prevent or investigate a possible crime, such as fraud or identity theft; to protect the security of the Services; to enforce or apply our Digital Terms of Use or other agreements; or to protect our own rights or property or the rights, property or safety of our users or others.

We may also share your data for any other purpose as disclosed at the time of collection, or when we have otherwise obtained consent.

E. Your Choices and Rights

You have many choices about how we collect, use, share, and otherwise process your data. 

Communications choices.  You can choose whether you wish to receive promotional messages from the Pacers Family or enroll in our text messaging service and which types of messages you wish to receive. If you receive promotional messages from us and would like to opt out, you may do so by following instructions within those messages.  

Please note you must adjust your preferences separately for other members of the NBA Family who may send you promotional messages (for example, if you receive messages from both the NBA, us, and other member teams).

You may also adjust your communications preferences by following the instructions in the communications method. Please note that these preferences do not apply to informational or transactional communications regarding the Services.

Internet-Based Advertising Choices.  You may see our ads on other websites or apps because we use third-party ad services on our Services. Through these ad services, we can tailor our messaging to individuals considering demographic data, inferred interests, and browsing context.

These ad services track information about your online activities over time and across third-party websites and apps by collecting information through automated means, including through the use of cookies, web server logs, web beacons, and other similar technologies, such as described in the Automated Data Collection section. These services may collect data about your visits to our Services, such as the pages or ads you view and the actions you take on the websites or apps. This data may include contact information, commercial information, device data, online activity information, location data, demographic data, and interests and preferences.

Sales and Targeted Advertising. As described in the Interest-Based Advertising Choices section, we may share your personal data by allowing certain third parties (such as online advertising services, social networks, and data analytics providers) to collect personal data through automated technologies on our Services for targeted advertising purposes. We also may disclose your personal data to others within the NBA Family and our partners for their own marketing purposes. These kinds of sharing activities may be considered “sales” under certain laws. They also may be considered sharing or processing of personal data for targeted advertising under applicable law.

Depending on where you reside, you may have the right to opt out of the sale of your personal data or sharing or processing of your personal data for targeted advertising. To opt-out of the sale or sharing of your personal information, you may submit a web form request here, or by email at data@pacers.com. 

Choices. You can edit or remove certain information in your user account for our Services, and also have choices about the data you provide directly to us when you register for or use the Services.  Please note, however, that if you choose not to provide data that is necessary to provide certain features of the Services, your use of the Services may not include those features.

Season ticket holders and users with Team Store accounts can access, edit or remove information in your user account.  If you cannot access your account, or if you would like to request that we delete other personal data referenced in this Policy, you may submit a request or contact us using any of the methods described in the “How to Contact Us” section of this Policy.

You can choose not to share certain location data by adjusting the settings on your device.  Please note, however, that if you choose not to share this data, you may not be able to access or use location-based Services.

You can choose to limit the data that third-party services (e.g., social media platforms) share with us using the options provided to you by the applicable third-party service (for example, the options provided by a third-party social media platform when you connect your social media account with the Services).  You can also disconnect your use of the Services from the third-party service at any time using the options provided to you by the applicable third-party service.  Please note, however, that if you disconnect from the third-party service, that will not delete the data we may have previously collected while you were connected.

Global Privacy Controls. You also can use the Global Privacy Control (“GPC”) through a supported browser to signal certain of your opt-out preferences. You may opt out of the processing of your personal data for purposes of targeted advertising or certain sales of your personal data by broadcasting the Global Privacy Control signal through a supported browser. If you use the GPC, we will process your request for your browser, but it will not apply outside of that browser to your device. You will need to use the GPC for each browser you use to access the Services If you clear your cookies in your browser after using the GPC, you will need to use the GPC again for us to process your opt out for that browser.

Access, Correction, Deletion and Other Rights. The Pacers Family seeks to ensure all individuals are provided with the rights mandated by their governing jurisdiction. Certain states, including Colorado, Connecticut, and Virginia afford their residents with certain privacy rights. Not all of the rights discussed in this Privacy Policy will apply to each individual person and may not apply to you depending upon your jurisdiction. You can contact us at data@pacers.com to learn more about your information in connection with the Services.

You may benefit from a number of rights in relation to your information that we process. Some rights apply only in certain limited cases, depending on your location. For example:

  • If you would like to access, manage, correct, change, limit, or delete your personal data, you can do so by contacting us.
  • Upon request, the Pacers Family will provide you with information about whether we hold any of your personal data. Note that much of the information you are entitled to know or access is disclosed in this Privacy Policy.
  • In certain cases where we process your information, you may also have a right to restrict or limit the ways in which we use your personal data.
  • In certain circumstances, you also have the right to request the deletion of your personal data/information, and to obtain a copy of your personal data in an easily accessible format.
  • In certain cases, you may have the right to opt into the collection and use of your sensitive information.

California Privacy Rights. This section supplements this Privacy Policy with additional information for California residents only. As noted above, we collect data that you provide directly when you register for or use the Services, user credentials that you supply directly when you register for or update your login information to use the Services, demographic data, payment data, device data, usage data, location data, information about your interests and preferences, third party integrations, and other third party data.  In accordance with the California Privacy Rights Act (“CPRA”), California residents have the right to request that we disclose the following information about our collection and use of personal information over the twelve months prior to your request:

  • The categories of personal information we collect about you.
  • The categories of sources for the personal information we collect about you.
  • Our business or commercial purpose for collecting or selling that personal information.
  • The categories of third parties with whom we share that personal information.
  • The specific pieces of personal information collected about you.
  • If we disclosed your personal information for a business purpose, a list of the categories of personal information we have disclosed in the prior twelve months.
  • If we sold your personal information for a business purpose, a list of the categories of personal information we have sold in the prior twelve months.

You also have the right to request that we delete any of your personal information. In some circumstances, we may not be able to honor your request for deletion – for example, if we need to hold on to your data to protect the security or functionality of our operations, to service your account, or to comply with legal obligations.

You have the right to request that we correct incomplete or inaccurate personal data we hold about you. For example, if you recently changed your name or address then you may ask us to update our records.

To ask for a record of the data we hold about you, to ask that we correct inaccurate or incomplete information, or to ask us to delete your personal information, please submit a web form request here, or email us at data@pacers.com. You must provide enough information that we can verify who you are and that you are a California resident. We will only use personal information provided in a request to verify the requester’s identity and authority to make the request.

You also have the right to direct us not to sell or share your personal information at any time. We have sold the following categories of personal information within the last twelve months: personal identifiers, commercial information, Internet/other electronic network activity information, geolocation data, characteristics of protected classifications, and inferences drawn from this information.  To opt-out of the sale or sharing of your personal information, you may submit a web form request here, or by email at data@pacers.com.

You have the right to designate an authorized agent to make any of these requests under the CPRA on your behalf. 

You also may have the right to request that we provide you with (a) a list of certain categories of personal information we have disclosed to third parties for their direct marketing purposes during the immediately preceding calendar year and (b) the identity of those third parties.

We will not discriminate against you for exercising any of your CPRA rights. Unless permitted by the CPRA, we will not:

  • deny you goods or services.
  • charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
  • provide you a different level or quality of goods or services.
  • suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

Notice of Financial Incentive. The Pacers Family may offer fans certain benefits in connection with the disclosure of personal information and data associated with their accounts.

We may offer fans the opportunity to be eligible for certain perks and benefits such as rewards, badges for fan engagement, exclusive offers, and discounts. All benefits are free of charge.

When you participate in these perks and benefits, we will collect and keep the personal information you provide, or that you’ve previously provided, including your date of birth, country, and email address, which are required. You may also choose to provide your first name, last name, favorite teams, and other relevant information when creating your account. To enhance your experience with the Pacers Family and reward you, and to provide you with tailored benefits, we may also collect and use the following categories of personal information listed in connection with your accounts, including personal information we’ve previously collected about you: 

  • Identifiers
  • Protected classifications
  • Additional Data Subject to Cal. Civ. Code § 1798.80
  • Online activity information
  • Geolocation data
  • Commercial information
  • Inferences

We collect this information through your interactions with us and our partners, as further detailed in our Privacy Policy. We will also use this information to send you messages about benefits and rewards, and to send you tailored marketing messages from us and our partners. We may sell your personal information to others within the NBA Family and our partners, and you can opt out of this sale by submitting a request as described in this Privacy Policy.

Incentives. The benefits to accountholders are reasonably related to our good-faith estimate of the value provided to us by their personal information. The value of personal information to us varies by individual and is related to the value of the rewards and discounts provided to accountholders, minus the costs of providing those benefits.

How to Opt-in or Withdraw from Participation. You may withdraw from participation from any rewards program at any time by following the instructions provided upon enrollment.

European Privacy Rights. We rely on a number of legal bases to process the information we receive about you from your use of the Services, including where you have consented to the processing, and where the processing is necessary to perform contractual obligations, including those of our Terms of Use, to comply with a legal obligation, for the purposes of legitimate interests, or where you have expressly made the information public.

Where we process your information on the basis of consent, we will clearly obtain your opt-in consent. Where given, you may withdraw your consent at any time by contacting us at data@pacers.com. Where we process your information on the basis of legitimate interests, we do so where the processing is necessary for your legitimate interests or the legitimate interests of a third party, unless there is a good reason to protect your personal information which overrides those legitimate interests.

We adhere to applicable data protection laws in the European Union (“EU”). In accordance with the General Data Protection Regulation (“GDPR”), users who are located in the EU have the following rights:  

  • If the processing of personal data is based on your consent, the right to withdraw consent for future processing of that data.
  • The right to request access to and rectification of your personal data.
  • Subject to limitations as provided for in GDPR, the right to request restriction of the processing of your personal data.
  • Subject to limitations as provided for in GDPR, the right to request erasure of your personal data.
  • The right to receive, in a structured, commonly used and machine-readable format, the personal data you have provided to us based on your consent or a contract, and have such information transmitted to another company, where technically feasible.

You may also have a right to lodge a complaint with an appropriate data privacy regulatory authority.

If we process your information based on our legitimate interests as explained in this Privacy Policy, or in the public interest, you can object to this processing in certain circumstances. In such cases, we will cease processing your information unless we have compelling legitimate grounds to continue processing or where it is needed for legal reasons. Where we use your data for direct marketing purposes, you can always object using the unsubscribe link in such communications or changing your account settings.

Where you have provided consent to certain data processing, you have the right to withdraw that consent at any time by contacting the Pacers Family at data@pacers.com. Withdrawal of consent will not affect the validity of our use of your personal information up until the point you have withdrawn your consent.

If you no longer wish to use the Services or receive service-related messages (except for legally required notices), then you may contact us using the information above.

For children located in jurisdictions within the EEA or UK, we comply with the age limits applicable in each Member State.  In these instances, the references in our Privacy Policy to the age of 13 will be deemed to be references to the age limits applicable in each Member State.  Where this Privacy Policy refers to consent in relation to processing the personal data of any person under the age limits applicable in each Member State, such processing will require the consent of that person’s parent or legal guardian.

We may transfer your personal data from the EEA or UK to other jurisdictions as described in the Data Transfers section of our Privacy Policy.  Our practice when transferring personal data is to put in place appropriate safeguards as required by applicable law.

Brazilian Privacy Rights. We adhere to the Brazilian General Data Protection Law (“LGPD”), which applies to data processing operations carried out in Brazil, individuals located in Brazil, and personal data collected in Brazil.  In accordance with the LGPD, Brazilian data subjects have the following rights:

  • If the processing of personal data is based on your consent, the right to withdraw consent for future processing of that data.
  • Confirmation of the existence of data processing.
  • Access to your own personal data.
  • Correction of incomplete, inaccurate, or outdated data.
  • Anonymization, blocking, or elimination of unnecessary or excessive data.
  • Portability of your personal data to other service providers or suppliers.
  • Information about the sharing of your personal data.
  • Information about the possibility of not providing consent to the use of your personal data for a specific purpose and the consequences of doing so.

 

You may contact us by using any of the methods described in the “How to Contact Us” section of this Policy.  You may also contact our Data Privacy Officer, by any of the following methods:

  • By sending an email to data@pacers.com; or
  • By calling us at 1-844-969-2580.

F. Cookies and Similar Technologies

1. Tracking Technologies

We use cookies and similar technologies (collectively, “Tracking Technologies”) to provide the Services and to collect data. In addition, third parties may also use Tracking Technologies when you use the Services; for example, if we engaged a third party to operate the Services, or because the Services contain content or advertisements delivered by third parties. These Tracking Technologies consist of:

  • Cookies. Cookies are small text files that are unique to your device or browser. They can either be session-based (i.e., lasting only while your browser is open and automatically deleted when you close your browser) or persistent (i.e., lasting until you delete them or they expire).
  • Locally stored objects. Locally stored objects (“LSOs”), also commonly called “Flash cookies,” are stored on your device or browser to provide Services that use Adobe Flash technology.
  • Web beacons. “Web beacons” or clear GIFs are small pieces of code placed on a Service to collect data about users of that Service.
  • Software development kits. Mobile Software Development Kits (“SDKs”) are bits of computer code used by mobile app developers to enable or enhance various features of a mobile app. For example, an app developer may include an SDK within a mobile app that enables advertisements to be shown, data to be collected, and related services or analytics to be performed in connection with the mobile app.

We use Tracking Technologies for the following purposes:

  • Sign-in/authentication. If you sign into an account to use the Services, we use Tracking Technologies to store your sign-in information. This allows the Services to remember your user preferences and give you a more tailored experience based on those preferences. It also allows you to use the Services without having to sign-in on each page or each time you return.
  • Security.  We use Tracking Technologies to help detect fraud and abuse of the Services, including attempts to access the Services without authorization.
  • Analytics.  We use Tracking Technologies to gather usage and performance data about the Services, including counting the number of unique visitors to a particular Service.
  • Advertising.  We use Tracking Technologies to track how many users have seen or clicked on an advertisement. This allows us to learn which advertising campaigns are most effective and also to help limit the number of times a user is shown the same advertisement.
  • Online Purchases. We use Tracking Technologies to track how many users have purchased a ticket after clicking on an advertisement.
  • Interest-based advertising. We use Tracking Technologies to collect information about your interests so that we can deliver advertising that is most relevant to your interests.
  • Tailoring the Services. We use Tracking Technologies to collect information about how you use the Services so that we can tailor your experience based on what is most relevant to your interests.

In some cases, we may work with third parties (for example, third-party operators of the Services) to synchronize our unique, anonymous identifiers (such as those associated with Tracking Technologies) with the third party’s own identifiers. This enables us to better achieve each of the purposes described above.

2. Managing Tracking Technologies

Most web browsers give you the ability to manage Tracking Technologies used on a website, including blocking or deleting them. Please note that if you choose to block Tracking Technologies, you may not be able to use certain features that depend on those Tracking Technologies (such as keeping you signed in or remembering your preferences). If you choose to delete Tracking Technologies, any settings and preferences that were associated with those Tracking Technologies will also be deleted and may need to be reset.

You also have the following options to manage Tracking Technologies and opt out of interest-based advertising:

  • For Flash cookies, you can access Flash management tools from Adobe’s website. In addition, some, but not all, browsers provide the ability to remove LSOs within cookie and privacy settings.
  • You may opt out of interest-based advertising from companies that participate in the Digital Advertising Alliance (“DAA”) by visiting their website.
  • You may opt out of interest-based advertising from companies that participate in the Network Advertising Initiative by visiting their website.
  • If you do not want information about your use of the Services sent to Google Analytics, you may download an Opt-out Browser Add-on by clicking here.
  • Finally, you may opt-out of interest-based advertising by adjusting your device or browser settings.

Please note that opting out of interest-based advertising does not mean you will stop seeing, or see fewer, advertisements. It does, however, mean that the advertisements you do see will not be interest-based and may be less relevant to your interests.

G. Text Messaging Service

You may elect to receive text messages from the Pacers Family (which may include, without limitation, messages related to the Pacers Family and/or any of their sponsors). We may use third party service provider(s) to provide our text message service (the “Messaging Service”) to you.  For the purposes of the Messaging Service, such third party service provider acts as our service provider and data processor of your information. The Messaging Service is further subject to this Privacy Policy and the Pacers Family Digital Terms of Use. Signing up for the Messaging Service is not required and is not a condition to any purchase. By signing up for the Messaging Service, you agree to the Privacy Policy and Digital Terms of Use.

We collect various information from and about you, including information you directly provide, when you use the Messaging Service. For example, we collect the phone number, first name, last name, zip code, and email address you provided when signing up for the Messaging Service. When you send messages via the Messaging Service, we will also collect your messaging history and any information included in those messages.

If you sign up for the Messaging Service, cookies may be used to personalize your experience (e.g., send you personalized text messages such as shopping cart reminders).

If you participate in a contest, sweepstakes, research study, or email survey associated with the Messaging Service, we will collect basic contact information and any other information you choose to provide in connection with these activities. We will also collect your contact information if you contact us with questions about the Messaging Service or for customer service.

Upon signing up for the Mobile Service, we may share, transfer, or disclose your information in accordance with this Policy. From time to time, we may share aggregate or de-identified information about use of the Messaging Service and such aggregated or de-identified information may be shared with any third party, including advertisers, promotional partners, and sponsors.

You may opt-out of receiving commercial text messages at any time via the Messaging Service by responding to any of our text messages with the following reply: STOP. For additional opt-out information, please review this Policy and our Digital Terms of Use.

If you have any questions or issues with the Messaging Service, please contact text@pacers.com with a description of your issue or request.

H. Security of Data

The Pacers Family takes security seriously. We take a number of steps to protect your data from unauthorized access, use or disclosure. We maintain administrative, technical and physical safeguards designed to protect personal data against accidental, unlawful or unauthorized access, destruction, loss, alteration, disclosure or use. These steps take into account the sensitivity of the data we collect and use, as well as the current state of technology. This includes, for example, storing your data on systems that have limited access and are maintained in controlled facilities. We also use, and require our vendors to use, industry standard security protocols when processing any payments for your use of the Services.

It is important to remember that no system can be guaranteed to be 100% secure. We recommend that you help us keep your data safe by taking reasonable steps such as keeping your passwords private and not disclosing sensitive personal data in places that can be accessed publicly.

I. Categories of Third Parties; Third-Party Sites and Sections

We work with a number of third parties to operate the Services, communicate with you, market and secure our Services, enforce legal rights, and comply with legal obligations.  When we engage third parties in connection with operating the Services, those third parties may only collect, use or access your personal data as needed for them to provide our Services. We may share your personal data with some third parties. By ‘share,’ we mean disclosing to the third party for the purpose of cross-site, interest-based advertising. In some circumstances, we may provide you access to Third-Party Sites (as defined below) in connection with our Services but for which we are not responsible. Categories of third parties we disclose to or share information with, the information disclosed or shared with them and the purpose we disclose your information include:

  • Others in the NBA Family. When you use our Services, any personal data we collect about you may be disclosed to or shared with members of the NBA Family to operate our business, communicate with you, and market the Services.
    • Information shared for advertising purposes: Yes
  • Survey or Promotions Partners. When you participate in a survey, sweepstakes, or contest related to our Services, we share your information like contact information, identifiers, protected classifications and demographic data, and your preferences or interests to market and advertise our Services and communicate with you.
    • Information shared for advertising purposes: Yes, in some circumstances.
  • Analytics Platforms. We share device data, network activity information location data, and third-party integration information with these third parties who allow us to analyze the way our Services are used, prevent fraud, and improve the Services.
    • Information shared for advertising purposes: Yes
  • Advertising Networks. We share identifiers, demographic data, device data, internet and network activity information, location data, commercial information, and your interests and preferences for marketing and advertising purposes.
    • Information shared for advertising purposes: Yes
  • Service Providers and Vendors. We may disclose any of your information we collect to operate our business and for security and compliance purposes.
    • Information shared for advertising purposes: No
  • Advisors and Compliance Professionals. We may disclose any of your information we collect in connection with legal advice related to our Services.
    • Information shared for advertising purposes: No
  • Prospective Pacers Family Companies. We may disclose any of your information we collect in connection with a potential future merger, acquisition, or business transaction related to the Pacers Family corporate group.
    • Information shared for advertising purposes: No
  • Courts, Law Enforcement, and Government Agencies. We may disclose any of your information we collect about you to demonstrate our compliance with any laws or regulations, enforce our rights or your rights in court, conduct lawsuits, or in connection with a law enforcement investigation.
    • Information shared for advertising purposes: No
  • Social Media Providers (e.g., Meta, X). We offer you the ability to share your experience on our Services with your friends and followers on certain social media platforms. These social media providers may collect information about you, including your activity on our Services. These social media providers may also notify your friends, both on our Services and on the social media platforms, that you are a user of our Services or about your use of our Services. If you choose to access or use third-party social media platforms, we may receive information about you that you have made available to those social media providers, including information about your contacts on those social media platforms. Your interactions with those social media providers and platforms are governed by the privacy policy of the third party providing that service.
    • Information shared for advertising purposes: Yes

These third parties are only authorized to use your data as permitted under this Policy, or as disclosed to you at the time your data is collected. Please note, however, that these third parties may supplement data collected or received in connection with the Services with data they collect or receive through other websites, platforms and services, in accordance with the policies and disclosures posted on those websites, platforms and services. Within the past twelve months, we have disclosed the following categories of personal data: personal identifiers, commercial information, Internet/other electronic network activity information, geolocation data, characteristics of protected classifications, and inferences drawn from this information.

The Services may also contain links to, or integrations with, other websites, platforms or services that are not operated or controlled by the Pacers Family (each a “Third-Party Site,” and collectively, the “Third-Party Sites”).  Please note that this Privacy Policy does not apply to those Third-Party Sites.  For more information on how those Third-Party Sites collect, use and share data, we suggest that you contact the operators of those Third-Party Sites directly.

J. Children and Parents

Although there are Pacers Family customers of all ages, the Services are not directed at children under the age of 16, and we do not knowingly collect personal data from children under the age of 13. nor to sell personal data of individuals under the age of 16. We encourage parents and guardians to monitor their children’s online behavior, put parental control tools in place, and teach children not to provide their personal data through the Services without parental consent. For certain activities in which children are allowed to participate (e.g., Pacers Kids Club), any request for personal data (such as registration data) is intended for and directed to the parent or legal guardian.

If you have reason to believe that a child under the age of 13 has provided personal data to us without parental consent, please contact us using the methods described in the “How to Contact Us” section of this Policy, and we will endeavor to delete that data from our systems.

K.Storing Data and Data Transfers

Personal data collected by the Pacers Family may be stored and processed outside the region in which it is collected, in the United States. We take steps to ensure that the data we collect under this Policy is stored and processed in accordance with this Policy regardless of where the data is located. By providing personal data in connection with the Services, you acknowledge and agree that such personal data may be transferred from your current location to the offices and servers of the Pacers Family and our authorized third-party service providers located in the United States. Our practice when transferring personal data is to rely on standard data protection contract clauses or individual consent.

We retain personal data for as long as necessary to provide the Services, or for other necessary purposes such as complying with our legal obligations and enforcing our agreements. Because these factors vary for different types of personal data, actual retention periods may vary.  The criteria we use to determine the appropriate retention periods include: 

  • How long is the personal data needed to provide the Services? This is the baseline for most data retention periods.
  • Do users expect that we will retain the personal data until they affirmatively remove it? For example, if a user is able to directly access, edit or remove the personal data at any time, we may maintain the data until the user affirmatively removes it.
  • Is the personal data of a sensitive type? If so, a shortened data retention period will generally apply.
  • Has the user provided consent for a longer retention period? If so, we will retain the data in accordance with the user’s consent.
  • Are we subject to a legal, contractual or similar obligation to retain the personal data? If so, we will retain the data in accordance with our obligations. 

L. Changes to Our Policy

The Pacers Family may modify this Privacy Policy from time to time. The most current version of this Privacy Policy will govern our use of your information and will be located at https://www.pacersteamstore.com/pages/privacy-policy. You may contact us to obtain prior versions. We will notify you of material changes to this Policy by posting a notice at the Services or by emailing you at an email address associated with your Services Account, if applicable, and provide an “at a glance” overview of any changes.

M. Contact Us

If you have any questions about this Policy, or to exercise or learn more about your opt-out options described herein, please contact us at:

  • By sending an email to data@pacers.com
  • Toll free number: +1-888-914-9661, Pin#881211